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Kentucky Equine Research recently debuted a new brand commercial.

“The purpose of the video is to highlight the company’s commitment to cutting-edge research(opens new window) and delivering advice and products backed by science(opens new window),” said Megan Riddle, marketing coordinator at Kentucky Equine Research(opens new window). The new tagline, which is revealed at the end of the commercial, is “Research Is Our Key Ingredient.”

Featuring several employees(opens new window) and research horses(opens new window), the commercial was filmed in the summer of 2023 at the company’s flagship research farm(opens new window) in Versailles, Kentucky.

The commercial was first released at the 27th Equine Health and Nutrition Conference(opens new window), hosted by Kentucky Equine Research, which was held in February in Ocala, Florida.

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